Bucking Barbie

Screenshot 2014-03-17 09.26.20For years little girls have been playing with Barbie, a pinched, leggy blonde who has had such an influence on our culture that there are now teens and adults, emulating the look of Barbie. Just watch a couple of episodes of ‘Snog, Marry, Avoid’ and you’ll see what I mean.

However, Pittsburgh artist Nickolay Lamm has just designed a doll based on the ‘average teen size’.  The 25 year old decided to see if his idea would work by setting up this crowdfund to raise $95,000 to fund the manufacture. Crowdfunding is a fantastic opportunity to test the market with a prototype, to see if your idea gets a thumbs up.  And this one certainly has – with 19 days left, Lammily has raised $441,148 – which is 465% funded.  He’d reached is initial goal within the first 24 hours.

In stark contrast to Barbie, Lammily wears hardly any makeup, denim shorts, blue dip-dye shirt and white trainers. She is of ‘average proportions’, based on 3D modelling of the size of the average teen throughout the US.  I myself was tweeted at with the link to this, and as a mother, was immediately inspired to give it to my 10 year old daughter – not because she plays with dolls anymore, but because it’s a great symbol of how I think this doll can stand for normality.

What this campaign has highlighted is people getting behind a movement, spreading a message, as much as it is funding the manufacture of a doll and I for one have joined it.  However, I’m not sure if the next generations will be emulating Lammily as they have done for Barbie – but who knows what might come next.  One to watch.