1. Because this was an engagement campaign rather than a crowdfund we didn’t use the traditional route of rewards.
      The respondents were asked to complete a survey, so no money changed hands and instead they were placed in a competition to win a holiday in Iceland.
      Because those who have been to Iceland and stayed in rural areas are in the minority, many were really happy to engage and were happy to give their time. It was a great way to start a conversation with them, as it was for the client.
      A really enjoyable project all in all!

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