I certainly am filling large shoes talking about this subject. I know there is already a tonne of information about which crowdfunding platforms to use and the differences in their perks.
Envisioning how you’re going to attract your early adopters, that stage of raising capital and literally bursting into the live .com stage is often quite a daunting and exhilarating thought, wouldn’t you say?
Despite the whole crowdfunding topic becoming quite a saturated space online, today I want to raise a couple of thoughts. Things to consider when it comes to YOU and the “Platform Choosing Time”. We all know that there are a dozen plus platforms available. Each platform provides a slightly different reach, has a couple of percentage points different with regards to the fee for hosting, and hosts for community specific genres and locations.
Dealing with numerous clients, this is always an interesting topic of conversation. We advise you to assess your choice through the segmentation of your audience; demographically, geographically and through your audiences values, ie. Where they’re based, what they believe in and things like they’re income, nationalities, gender and age – Think, what kind of person uses my product/ service?
Consider this; your value proposition is for your audience so it makes total sense to position yourself most visibly in all aspects or your segmentation. Secondly consider the purpose of your crowdfund – Are you looking to raise money through sharing equity or aim to raise money through donations or is your business considering the crowdfunding model purely for an engagement campaign?
We’ve made a Segmentation takeaway for you to jot some notes and thoughts down to help you decide which platform is best for you.
Here are some crowdfunding platforms that you may want to consider;
OR your own technology! (get in touch if you want to find out more about this)