Crowdfunding may be the most influential marketing campaign you ever do.

In order to crowdfund successfully, you have tell people that not only do you exist but that you have something they may well be interested in.  Traditionally marketing was about shouting out to a huge audience in the hope that at least some people may listen.  But now, with social media becoming more and more sophisticated targeted marketing with a reward can reach exactly the right people.

However, that is working under the assumption that people want what you are offering. So, before you start on your crowdfunding journey ask yourselves the following things:

What makes your idea/ product/ service so different from anybody elses?

Who is going to want it?  Are they a future customer?  What do they look like?  What brands do they like?  What is their name?  Do they have any children?  Don’t fall into the mistake of ‘everybody’.  Though you may truly believe that everybody could benefit from your product/ service or idea – focus on either one or two ‘ideal customers’ to begin with.

Now get into that persona’s head – and think about how they might think about your product. What messages might they want to hear?  Do they want to hear about trust, reliability, pricing?

Now, what will help them to truly care about what you are producing, and not only care but actually put their hands into their pocket?

Though intensive, a crowdfund will not only help you to identify your customers, it helps you to identify with your customers and vice versa. That can only be a positive thing and one that can sustain your growth in the longer term.


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