It’s an interesting time to be living in Scotland. Politics is the talk at the dinner table, in the pub, even at work – and everybody is getting involved, children and adults. And interestingly, so far about 70% of the people I talk to about it are positive about prospective independence for lots of different reasons and at this stage would vote yes.
I find this fascinating, because out of the 37 papers in the UK not one is pro-independence. That means that all these people are finding out information, debate and resolve from other sources. And then I noticed this. Wings over Scotland, a pro-independence newspaper crowdfunded over £30,000 on Indiegogo in 2013. With still 16 hours to go for their second annual fundraiser they sit at £89,370 exceeding their target by £36,370.
A recent poll by STV has found that WOS is the single most-relied-on named source for independence facts in Scotland. Their monthly readership has gone up by 783%. Since then, a poster campaign to promote Wings over Scotland has been pulled by SPT from the Glasgow underground, possibly the best publicity the newspaper could have hoped for. The news has gone viral in the last week.
So, whatever your thoughts about independence, what crowdfunding has done is enabled WOS to find and engage a readership that is now double the online monthly readership of the Scotsman. This model could be the way forward to fund the media in future; those who value it will pay for its services and continue to support it. In terms of WOS, what will be interesting is to see what happens after the referendum – and will people feel the need to campaign anymore, whatever the outcome. This is one to watch.
What’s under your feet? Could you be living above an undiscovered Roman settlement?
Archaeology Scotland are celebrating an important time in their calendar- Scottish Archaeology Month- and to kick it off they are planing a dig of national significance. The residents of Fairmilehead are being asked to explore a square metre of their gardens to dig for evidence of Roman habitation. Due to conflicting historical maps a group of archaeologists believe that a temporary Roman Settlement could have set up camp in this area. These findings would fill in the missing piece of a trail of roman settlements found across lowland Scotland.
The dig is mostly funded by the Heritage Lottery Fund but for Archaeology Scotland to really do everything they want for the weekend they need to raise an additional £1500. SoLoCo is helping by giving them the tools and knowledge they will need to engage with their existing membership as well as by reaching out to new members to explore community archaeology; skilling up people interested in the past with the know-how to find hidden treasures in their own back garden, without needing a huge team of archaeologists behind them.
Contributors to the Roman Quest weekend will be taught how to dig and identify remains, they will also be invited to the end of weekend party and will get the chance to see what has been discovered and what those findings mean. And for those who fund £150 they can participate in a private dig with a Roman historian at their side.
The more households who can participate, the more information they can gather for the archaeologists and historians. If you live in that area, or know someone who does and want to join in then please contact Dianne Laing at Archaeology Scotland.
If you would like to contribute to the fund and join the after dig party, just click here!
Last month saw FirstPort’s Founders Fund successfully complete a crowdfund raising £4235, which was £1235 over their target. So, how did they do it?
SoLoCo helped them to work out their messaging, campaign strategy, social media strategy and appropriate platform to raise funds for the ‘Barry Ayre Award’, an award won by social enterprise City of Play.
The £3,000 target was to celebrate the achievements of the outgoing Chair and Founder of First Port, Barry Ayre as well as those of social entrepreneurs who FirstPort have supported over the years.
So this is what we did.
- Helped to Create a Network Asset Map of all the social enterprises supported by FirstPort as well as other social enterprise network organisations in Scotland.
- Identified the appropriate messaging based on the SoLoCo crowdfunding pillars: reputation, branding, social media engagement, networks, geography and hook.
- Identified relevant rewards
- Identified the appropriate platform – in this case buzzbnk.
Challenges and our solution.
Having identified the networks and how to communicate with them, we wanted to work on a strategy that counteracted the ‘big dip’, the time half way through a crowdfund where activity tends to ease off. The aim is to find something that will re-energise the campaign; you want to attract new audiences without boring those who funded you in the early stages and you really want to keep the momentum going.
Because the crowdfund was for an award, we announced the shortlist two weeks before the end, and those who donated could also vote for who they wanted to win, which meant that the friends and families of the shortlisted entrepreneurs wanted to join in and share the crowdfund too.
- Really work on your network Asset Map. Are there people who you know you can call on to donate on Day 1. There is nothing worse than seeing a crowdfund with no money in it’s first week.
- Work out what your hook is – why will people want to stick their hands in their pocket for you?
- Make sure your rewards are relevant to your campaign. T-shirts and wristbands may be easy to organise, but is it really something that your target market wants?
- What can you do half way through the crowdfund to revitalise the campaign, bring in a new audience? (if you’re bored, so are your followers!)
- Ask around from other people who’ve crowdfunded – what is the customer service, technology been like to use?
If you have an idea and would like some help to crowdfund it contact us here