This is a great Ted talk by Brian Solis – who you might remember from a previous post on the Conversation Prism. It looks at how technology, in particular social media is affecting capitalism and suggests a Generation C. What’s your relationship with customers like? He advocates that business is not so much business to consumer or business to business but people to people.
We have gone slightly off piste with this post but it was so good that it got to skip the queue! I came across this Ted Talk and it reminded that this is what happens when you are engaging with people on a crowd fund. They believe what you believe and that’s why they want to be a part of it. Make the time to watch it, it’ll be worth it.