In crowdfunding and engagement campaigns this ‘calm’ isn’t so tantalising. We can’t stress more about our shiver of concern with regards to the pro-active and enthusiastic crowdfunder who only focuses on the things they’ll need for their profile page. He makes a compelling video, has a fair product and writes about his vision, and does a little due diligence in choosing an appropriate platform. Hastily, he jumps on, uploads, and sits on the edge of his seat and waits. With his fingers crossed, he envisions the success and the potential of the next 8 weeks of his campaign. However often, at this point nothing happens.
SoLoCo, was originally a crowdfunding platform, and we have seen this happen often! SO – why does it happen and what are things you can do to prevent it?
Is it a bad project? A lack of passion? One thing for sure is it’s not pessimism. One P-word to address today is the ‘Pre’. The Pre is for that meticulous part before the crowdfund. Assuming that all variables are fair; project, personality, vision, etc. The campaign should unfold to be a success; however, as ever your preparation and a well thought-out strategy is huge and will enable you to really launch your project with the momentum necessary to achieve your goal. In a well thought-out marketing strategy for crowdfunding there is always one primary emphasis – how and who can you engage with.
If you are curious or pro-active about doing this, then start by grabbing a sheet of paper and brainstorming all the contacts that you know. This means; business contacts, twitter followers, friends, family, friends of friends, linked-In members, associations you’re part of, etc; all folks that might be interested or that can help out; anybody who you know who is influential. These fundamental networks will be the foundation to the success of your project, they will stimulate the momentum and the seemingly ‘big hit’ effect that will trigger the followers to reach out after the crowdfund is launched. Remember people don’t just jump on a platform with £20 and think who am I going to help out today. So you want to aim to have a fifth or even a quarter of your goal already donated before the campaign is launched – that way, when it is launched people are drawn to your immediate success. After all, people want to be part of the next big thing, right?