The Conversation Prism is an evolving piece of research by Brian Solis.
It tracks different social media sites and is a super cool infographic that highlights that there is more than Twitter and Facebook out there to reach enthusiasts- even though we talk about them a lot. This is it’s fourth incarnation and shows that there are 26 different social networking services and shows the major companies in those categories. It is useful when you don’t really know where to start and are working out which sites you want to have a presence on.
This is a beautiful piece of information and showcases that you can not possibly gain a presence on every social network and identifying where your audience spends their time is crucial to saving you time and money.
For a closer look head here Conversational Prism Downloads