What is it?
According to Wikipedia
Crowdfunding is the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations. Crowdfunding is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding, motion picture promotion, free software development, inventions development, scientific research, and civic projects.
There are many types of crowdfunding; reward-based, donation-based, equity and peer-to-peer lending. Our main focus is on reward-based crowdfunding, although the run up to any type crowdfund requires the same planning and preparation. The aim is to reach as many people who may be interested in your offering. That is what we specialise in at SoLoCo, helping you to understand who you need to reach and how.
Research to date suggests that the success of a crowdfund is determined by the initial engagement of friends and family. Once at least 70% of these monies have been raised it attracts those who have never had previous contact with your organisation. This is why it is vital to engage with as many people as possible prior to the campaign launching and we have devised a methodology to help you do this.
We believe that crowdfunding is a highly strategic focused campaign, and not to be taken lightly. If you look at crowdfunding as a long-term investment rather than a quick-fix fundraiser, you can build your crowd, your tribe and long-lasting loyal customers.
SoLoCo will provide a Crowdfunding Plan that includes a Network Assets Map, a Creative Strategy for pre-crowdfund and a Communications Plan for the duration of the campaign.
Our core consultancy model comes from getting to the crux of your idea, your branding, messaging and engaged followers. Whether you want to chat through your idea for crowdfunding or whether you want to design a bespoke campaign contact us here for more information.