What do we mean by authentic engagement?
Whether crowdfunding or not, all businesses need to engage with their customers, so we use our methodology to explore how to best use clients in engagement, as authentically as possible.
A barrier faced by many organisations, whether private or not-for-profit is that the public are apathetic to their services or products. So how do you engage people enough to take them on a journey from apathy to care to conversion? In the age of social media and increased levels of transparency, the way to do this is to find and engage with those who genuinely want to be a part of your ‘tribe’. We believe the key to this is authenticity.
Our approach uses creativity, innovation and acknowledgement of the individual to help organisations authentically engage. We work with people and services that inspire us, and make sure that the organisation uses a purity of purpose to engage with people as individuals, not a mass of numbers with money in their pocket. All engaged your paying customers ensures your future sustainability.
So what does it mean for you?
- Transparent, honest engagement with your followers
- Conversation with followers and customers
- Focused direction in line with your vision
Our methodology includes getting to the crux of your ethos, your vision and where you want to go. We then analyse your networks which informs the development of the strategic plan and schedule. For more information please contact us.